When running a restaurant, you want to attract as many clients as you can. However, this requires you to use the most effective marketing strategies to boost your brand's awareness and also attract new customers. Different businesses apply varying marketing strategies. For instance, your menu is among the vital marketing tools that a restaurant business should use. The menu influences your client's first impression of the beverages and food offered in your restaurant. The sad thing is that most restaurant owners don't emphasise the quality of their menus, and that's why they end up making some costly mistakes. Below are three menu mistakes that every restaurant owner should avoid. 

Wrong Placement

Improper placement of high-value foods and drinks reduces your profits. If you wish to achieve optimum profit potential, consider how you place your menu. You should arrange your foods in a systematic matter, starting with the most popular and profitable ones. Proper placement helps your customers see your products quickly and buy them even if they had not thought about them before. Consequently, avoid putting the more profitable foods and beverages at the bottom because the customers might miss them. 

Wrong Menu Pricing

The way you place and format your prices significantly influences the items your customers will choose. When coming up with a pricing style, most restaurant owners write the names of the foods and drinks on the left and their prices on the right. If you use this pricing design, your visitors will most likely read the menu from right to left. For this reason, they may be tempted to start looking at the cheapest products first.

Where possible, use the column and nested style when pricing your products. This pricing style allows the customers to easily scan the menu. In fact, it helps them to do so starting with the descriptions that look a bit more creative. The prices in this design are usually outlined using the same font. That way, the visitors will choose their food based on what they find more appealing instead of focusing more on what's cheaper. 

No Online and Digital Menu

When designing your restaurant menu, it is also crucial to create a digital and online menu. The digital menu is usually shown on a screen in your restaurant. This screen shows your special offers and allows you to display different food pictures. On the other hand, online menus will be on your restaurant's website. Digital menus will help increase your investment returns as they allow you to make changes and adjustments easily. They are especially crucial during some special occasions when everyone wants to order food from the comfort of their home. If you don't have an online or digital menu, you are likely to lose many clients.

The success of your restaurant business depends on the quality of your foods and other products and how you display them. So, ensure you display properly on the menu. If you are unsure where to start, find an expert to design a restaurant menu.